Where we help

Financial Management

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Financial Management

We get you to investment-ready by helping with forecasting and planning, pricing and margin analysis, commercial modelling, valuing your business, cap table management, cashflow projections, granular use-of-funds analysis, building a success timeline, and preparation of appropriate materials.



We get you success-ready through GTM planning that covers development of: purpose and origin story, proposition and messaging, branding, buyer personas, market analysis and segmentation, pipeline building and reporting, etc, to help win customers and impress investors.
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Strategic Advisory

The icon representing fundraising services at Catapult Studio

Strategic Advisory

We help shape your long-term direction by providing guidance on investment and raising strategy, M&A and Due Diligence, value creation strategy, exit planning and options, scaling end-to-end operations, portfolio and service expansion, and many more key drivers of success and returns.

How we work


  • Skin-in-the-game
  • Aligned incentives
  • Long-term focus


  • Protect runway
  • Maximise output
  • Regular touchpoints


  • Additional assistance
  • Periods of 'heavy lifting'
  • Burstable hours

About Catapult

Our purpose is to provide the tireless enquiry and challenging insights that start-up and scale-up founders need to propel their organisations to their highest potential.

We are more than a corporate finance advisory or a marketing agency. Our approach is centred around how you work and we bring robust commercial and operational experience to the table. We've spent most of our careers client-side and have started, scaled and exited businesses ourselves. We’ve walked in your shoes, so we understand your challenges and what you’re trying to achieve in your business.

Crucially, as seasoned investors and fundraisers ourselves, we know what it takes to raise the right money today but also all the steps you need to take in the interim periods to develop your business and hit critical success and scale metrics to ensure you’re ready for the next raise.

Meet the team

Campbell Williams

Campbell Williams

Campbell has been transforming businesses for nearly 25 years, covering strategy, marketing, sales, product, customer experience, M&A and fundraising.

He was co-founder of a managed services company that exited for £200m, the former CEO of a venture builder that builds tech companies, and has been a board director and advisor to dozens of businesses, launching or relaunching numerous new ventures.

Bill Morrow

A serial entrepreneur who has built the world-leading platform for startup investors, Bill is recognised as an expert and thought leader in early-stage equity investments.

In addition to helping over 18,000 investors make the right startup investment across Europe and Asia, Bill lectures at 32 universities (including Harvard and MIT). He also advises 6 national governments on their startup investment ecosystems.

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