Founder and Lightning

Context

Founder and Lightning, formerly ucreate, is a venture builder that works with start-ups and scale-ups to build tech products and launch new tech-based ventures. They originally approached Catapult for help with a seed funding round, having previously been let down by a creative agency that couldn’t articulate either what they did or what investors needed to hear. An initial fundraise project led to a long-term engagement to rebrand, revamp and relaunch the business, including senior leadership positions.

Results

Following a lengthy discovery project, including our Assess and Define services, we started a long-term engagement to rename and rebrand the business with a new founder-centric value proposition. Campbell stepped into the CEO role and Meg took a newly-created Growth Director role. We hired a new growth team, built a new go-to-market, developed new services and began work on new platform products and recurring revenue streams. In a year, F+L grew from £2m to £3.5m run-rate revenues, revenue per employee grew by 50%, and we doubled the client base in the best period of new logo acquisition in the company’s history. Campbell continues to be an NED on F+L’s board.

Experiences

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