Grow to your highest potential

We help to build high-performing businesses through strategic, commercial and operational guidance and execution.

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Built for Leaders Like You

I work with senior individuals and their teams in one or more of these categories

Scale-up Founder

Needing help with building a growth engine without expensive hires.

man wearing black notched lapel suit jacket in focus photography

CEO/MD of SME

Growth has stalled and you need to build a more valuable business.

Commercial/Sales Leader

You’ve inherited marketing and lack senior-level expertise to run it.

You’re looking to:

1. Transform

Purpose, Brand, Proposition and overall positioning and storytelling.

2. Scale Up

With a go-to-market strategy and a marketing-led growth engine.

3. Create Value

To raise growth capital, undertake M&A, or plan for an eventual exit.

You’re looking to:

1. Transform

Purpose, Brand, Proposition and overall positioning and storytelling.

2. Scale Up

With a go-to-market strategy and a marketing-led growth engine.

3. Create Value

To raise growth capital, undertake M&A, or plan for an eventual exit.

Our Approach

The way we work is flexible and cost effective. Typical approaches include:

Initial Audit and Engagement

I have founded, built and scaled my own businesses and I’ve undertaken every commercial job you can do from graduate salesperson to CEO and all points in between. I understand your situation because I’ve walked in your shoes and I know how to help.

Ongoing Execution and Support

I have worked with 50+ organisations on their growth journeys. I have raised over $500m from investors of all types. I have worked in every sector imaginable, across multiple business models, but have a B2B tech specialism, particularly SaaS and services.

Time-bound Specific Project

I don’t care if you call me a Fractional CMO, a Part-time Marketing Director, a Strategic Advisor or a Non-Executive Director. I want to be part of the team, roll up my sleeves and get working. I’m used to delivering meaningful chunks of transformational value.

About Me

People tell me they enjoy working with me because I’m energetic with a warm personality. I’m motivated by helping people and companies to achieve their true potential.

I am genuinely humbled when founders and leaders trust me with their business, and I take the responsibility seriously. I’m driven by the need to build not just high-performing but more valuable businesses, and I know how to create and realise shareholder value.

What we bring

Empathy

I have founded, built and scaled my own businesses and I’ve undertaken every commercial job you can do from graduate salesperson to CEO and all points in between. Always marketing and always more than marketing, from sales to customer experience, transformation/integration, fundraising and much more. I understand your situation and roles because I’ve walked in your shoes.

Experience

I have worked with 50+ organisations on their growth journeys from start-ups to scale-ups to SMEs and small corporates. I have raised over $500m in my time, from angels to venture capitalists to private equity firms, as well as running listed businesses. I have worked in every sector imaginable, across multiple business models, but have a B2B tech specialism.

Effort

I’m too old to care about titles, so I don’t care if you call me a Fractional CMO, a Part-time Marketing Director, a Strategic Advisor or a Non-Executive Director. I want to be part of the team, roll up my sleeves, and get working. I’m not here to tell you what to do, I here to do it with you. I’m used to delivering chunks of value in short periods of time that will reenergise your business.

What am I not?

I’m not a consultant, I work for a living. And we’re not an agency either, though I do have a long-standing network of trusted friends and colleagues who help out on larger projects to keep your costs well-below agency rates.

Use cases

Different paths to explore all guided by one silent companion.

The only way is up

1 Mar 2026

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Events

Courses and eventsto propel your business into the future

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